JAGUAR BUSINESS

Since the first Jaguar vehicle was produced in 1935 we have pushed the boundaries of what is possible, inspired by our founder, Sir William Lyons. He insisted that every vehicle the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we still live by.

The Jaguar DNA is instantly recognizable across our range—there is an unmistakable purity of line that runs through all of our models. Agile and powerful; sleek and seductive; confident and instinctive: All these qualities are reflected in our vehicles.

As a company, we’re proud of our role in the global and British economies, creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to our founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come.