JAGUAR LAND ROVER
In the heart of the Swedish Lapland lies Arjeplog, home to breathtaking Scandinavian scenery and the exhilarating Jaguar Land Rover Ice Academy.
DRIVE TO THE LIMIT
Our experienced driving instructors will help you each step of the way, as you master the exhilarating art of driving on ice. Their hard-won knowledge and experience has been used to develop our carefully designed exercises, including the Drift Circle, the Figure of Eight, a range of handling tracks and the Off-Road Trail. Under their expert tuition, you will develop all the skills you need for confident ice driving.
THE RANGE
Be among the first to drive our latest performance models in a unique environment. While you’re with us, you’ll enjoy the outright performance of the Jaguar F‑TYPE and the Jaguar F‑PACE and the sheer capability of the Range Rover Sport. Our Ice Academy is set on a vast frozen lake with tracks specifically designed to allow you countless opportunities to experience the full potential of each vehicle.
THE EXHILARATING JAGUAR F‑TYPE
Get to grips with one of the most exciting sports cars we’ve ever created: the astonishingly powerful and utterly distinctive F-TYPE. The use of aluminum contributes to near perfect center of gravity and weight distribution for agility and performance – allowing for better balance during dynamic activities. Our RWD and AWD F-TYPE will allow you to use your driving skills with a variety of techniques in these unique and extreme conditions.
THE FIRST PERFORMANCE SUV FROM JAGUAR – THE F‑PACE
Inspired by the F‑TYPE, the new Jaguar F‑PACE is a luxury SUV with the DNA of a sports car. Test your skills with this powerful and agile brand‑new addition to the Jaguar family. With AWD and 380 hp at your disposal, you’re guaranteed to have enviable stories to share with your friends.
THE DYNAMIC RANGE ROVER SPORT
Climb behind the wheel of the thrilling and powerful Range Rover Sport. Dramatic and agile with outstanding off-road capability, thanks to its full‑time intelligent 4WD systems. And where better to drive it than on a frozen lake circuit near the Arctic Circle.
AN UNFORGETTABLE LOCATION
Frozen lakes as far as the eye can see. Snow‑covered pines, sparkling under the magical Aurora Borealis. Arctic tundra, barren and shatteringly beautiful. Quiet, with only the sound of nature, you feel like you are at the end of civilization. Where better to stage the thrilling Jaguar Land Rover Ice Academy?
THE WARMEST HOSPITALITY
With enough excitement to satisfy even the most enthusiastic driver, our Ice Academy also provides time to unwind at the authentic Hotel Silverhatten. From warm welcome drinks to an amazing farewell dinner and everything in between, you will enjoy excellent hospitality throughout. Highlights include pre‑dinner drinks at the Iglootel and an authentic Swedish dinner at a traditional rustic hunting lodge.
THE ICE ACADEMY GALLERY
Thrilling cars set against a breathtaking Arctic backdrop. Here are a few photos to give you a flavor of the unforgettable experiences you can expect. Picture yourself here, and don’t forget your camera.
Arjeplog in Sweden is where we push our own vehicles to the limits, and now it’s your turn to take on the unforgiving ice and snow. With some of the coolest temperatures on the planet, it’s not for the faint-hearted. Get the latest information on how you can be part of the action.
Vehicles shown are for illustration purposes only and may not be available to drive on the day.