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EXPERIENCE JAGUAR

EXPERIENCE JAGUAR

EXPERIENCE JAGUAR

There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.

  • ICE ACADEMY SWEDEN

    Our annual Ice Driving Experience helps you develop your skills among picture-perfect scenery. Will you join us?

  • ART OF PERFORMANCE TOUR

    THE ART OF PERFORMANCE TOUR

    Experience the sheer thrill of driving the current line-up of high-performance Jaguar vehicles at the Art of Performance Tour.

  • AUTO SHOWS

    Find out where you can see Jaguar at automotive events across the country.

  • PARTNERSHIPS

    Jaguar is proud to be partners with world‑renowned sporting ventures and individuals. From Presenting Partner for the Invictus Games to Canadian tennis champion, Milos Raonic, Jaguar is a driving force.