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Blue Jaguar F-Pace on road side view.

EXPERIENCE JAGUAR

EXPERIENCE JAGUAR

There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.

  • ICE ACADEMY SWEDEN

    Our annual Ice Driving Experience helps you develop your skills among picture-perfect scenery. Will you join us?

  • THE ART OF PERFORMANCE TOUR

    Experience the sheer thrill of driving the current line-up of high-performance Jaguar vehicles at the Art of Performance Tour.

  • PARTNERSHIPS

    Jaguar is proud to be partners with world‑renowned sporting ventures and individuals. From Presenting Partner for the Invictus Games to Canadian tennis champion, Milos Raonic, Jaguar is a driving force.