Jaguar Land Rover Canada
Your use of the JLR Canada Website is also governed by Terms and Conditions located at https://www.jaguar.ca/en/terms-conditions.html.
Personal information collected by JLR Canada is used for four main purposes. First, we collect information to enable the features of the Website. Second, we collect information to improve the Website by determining which of our products, features and services are most popular. Third, we may now or in the future collect information to personalize the experience of the users of the Website. Finally, we collect information to communicate with you, as permitted by law, and to inform you about JLR Canada’s and third parties’ products, services and events.
We may also collect and use personal information for other purposes which are disclosed to you, and to which you consent (whether expressly or by implication by providing us with your personal information with knowledge of how we intend to use it), or to meet our legal obligations. For example, we may collect and use personal information to:
- establish, maintain and improve our customer relationship with you and provide you with offers, incentives, marketing programs or promotional material about us and our automotive products and services, such as brochures and newsletters;
- more effectively market to you our vehicles, vehicle parts, accessories and services by better understanding your automotive product and service needs and preferences;
- improve the automotive products and services we offer through customer surveys conducted by us and participation in market research studies conducted by third parties;
- assist in administering your vehicle purchase, lease, warranty, any extended service plan, Roadside Assistance, or ongoing vehicle service, including advising you of any product recalls or customer notifications with respect to your vehicle, arranging for JLR Canada retailers to obtain required vehicles and parts on a timely basis to meet your needs;
- provide you with services you request and respond to your comments, concerns or requests for information;
- assist our retailers to meet your automotive product and services needs such as providing you with offers, service reminders, marketing programs or promotional materials; and
- provide you with offers and information about related automotive products offered by others which we think may be of interest to you.
The types of personal information JLR Canada collects may include: (1) names; (2) mailing addresses; (3) e-mail addresses; (4) biographical information such as household data, preferences, and demographic information; (5) home and/or mobile telephone numbers; (6) drivers’ license numbers; (7) purchase information regarding our products and services; (8) vehicle identification numbers (VINs); (9) information about your vehicle, such as applicable vehicle incentives, new or used, lease or purchase, any trade-in, odometer reading, make, model, model year and options, recalls, and customer notification programs, and whether you have disposed of a Land Rover or Jaguar vehicle; (10) information about your vehicle service, including warranty and paid repair data and extended service plan or Roadside Assistance for your vehicle; (11) information you provide us about you and your purchase, lease or service experience and competitive vehicle ownership; (12) financial and credit information about you shared with us by JLR Canada’s financial service providers; and (13) other personal information you choose to submit.
The means by which JLR Canada collects such personal information may include:
(1) when you purchase, order, or request information about our products and services through the Website or through other means;
(2) when you access a JLR Canada social media platform;
(3) when you sign up for e-mail notifications, electronic newsletters, or social media notifications from, or on behalf of, JLR Canada;
(4) when you enter or participate in a JLR Canada contest, event, promotion or sweepstakes, or respond to one of our surveys;
(5) when you provide JLR Canada with comments, suggestions or other input through the Website;
(6) when you create a user account for use in connection with the Website (your “User Account”);
(7) from financial service providers when you lease or purchase a vehicle from us and where you have provided your consent, the financial service providers provide us with your contact information and information about your finance or lease contract so that we may offer you automotive or financial services products that may be of interest to you;
(8) when you acquire a new or pre-owned vehicle from one of our retailers, or obtain vehicular service from one of our retailers, the retailer provides us with information about you and your vehicle, such as your name and contact information, VIN and vehicle details, service history, any trade-in, lease or applicable incentive information, and service coverage plan;
(9) when you call our Customer Relations Centre (CRC), or when we call you, it is our general practice to monitor and/or record such calls for purposes that will be identified at the outset of the call; and
(10) when you otherwise choose to provide us or one of our retailers with personal information.
JLR Canada also collects such personal information in our marketing efforts on third party websites. JLR Canada may purchase such personal information from reputable third party vendors who provide us with reasonable assurances as to their compliance with applicable privacy laws, including ensuring that the form of consent that is required by law has been obtained. We may collect a list of names and addresses, which may include your name and address where the provider of the list has obtained appropriate consent, from list vendors to send promotions or product information to the names on the list.
To ensure our database addresses remain accurate, we also obtain address information from third party licensed data providers and other authorized parties, all of whom are obligated to comply with applicable privacy laws.
JLR Canada or a partner may sponsor promotions, sweepstakes or contests through the Website. Your participation is entirely voluntary. Users may be asked to provide personal information including, among other things, name, email address or home address or to answer questions in order to participate.
Additional Ways that Information is Collected
Browser Log Files
Our servers automatically log each visitor to the Website and collect and record certain information about each visitor. We use this information to perform analytics on user experience while using the Website and to improve the functionality of our Website to better meet user wants and needs. This information includes or may include your “Internet Protocol”, or IP, address, browser language, browser type, operating system, domain names, browsing history (including time spent at a domain, time and date of your visit), referring/exit web pages and URLs, and number of clicks. The domain name and IP address reveal nothing personal about the user other than the IP address from which the user has accessed the Website.
Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as “clear gifs”). Web Beacons collect only limited information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Web Beacons do not carry any personal information and are only used to track usage of the Website and activities associated with the Website. See the Third Party Opt Out section below.
We may assign you a unique internal identifier to help keep track of your future visits. We use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information you see on the Website and some of the electronic communications you receive from us. We keep this information for our internal use, and this information is not shared with others.
Third Party Opt Out
We may allow third-party companies to serve advertisements and/or collect certain anonymous information when you visit the Website. When you visit our Website, we will notify you regarding this collection of anonymous information, ask whether you accept such collection, and provide you with information on how to opt out of such collection. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Website in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party Web Beacon to collect this information, as further described above. Through these technologies, the third party may have access to and use non-personalized information about your online usage activity.
You can opt-out of our online behavioral services through any one of the ways described below (you don't need to go to each opt-out site, one is sufficient). After you opt-out, you will continue to receive online advertisements, but those advertisements will no longer be as relevant to you.
- On the Ads that are served by us, you can opt out by using the “Ad Choices” option on our Ads. More information about Ad Choices is available at: http://youradchoices.ca/.
Transfer of Information to Third Party Service Providers
We provide personal information and non-personally-identifiable information to our parent, subsidiary, affiliated companies, and other businesses or persons for the purposes of processing such information on our behalf and promoting the goods and services of our trusted business partners (for example, navigation system map updates), some or all of which may store your information on servers located in Ireland. As a result, this information may be subject to the laws of those jurisdictions, including access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
We may also share personal information with our financial service providers that we may retain from time to time, who may use this information to contact you regarding the administration of your lease and in furtherance of our marketing purposes.
When Information Is Disclosed By JLR Canada
We may share the following with your retailer:
- personal information that you have previously provided to your retailer, updated for accuracy, if we have more accurate information from you or a third party licensed data provider
- with your consent, information that you provide to our Customer Relations Centre (CRC) in order to assist you to resolve any issues or concerns you may have
- personal information, with retailers from whom you have requested an online service such as a test drive or quote to assist them to better meet your needs. If you have not specified a retailer or you have not purchased or leased a vehicle from an existing retailer, we may share your information with the retailer who has responsibility for the market area in which you reside the personal information which you have provided to us, such as when you request a brochure or enter a contest, so that the retailer may contact you.
We reserve the right to disclose personal information in the following circumstances or for the following purposes:
- in connection with the enforcement of our Terms and Conditions located at Jaguar www.jaguar.ca/en/terms-conditions.html and Land Rover www.landrover.ca/en/terms-and-conditions.html;
- to take precautions against liability and investigate and defend against any third party claims or allegations, including to respond to claims that any materials, documents, images, graphics, logos, designs, audio, video and any other information provided from or on the Website violates the rights of third parties;
- to protect the rights, property, or personal safety of JLR Canada, our users or others;
- when required by law or in the good-faith belief that such disclosure is necessary to: (1) comply with a legal process and applicable laws; (2) assist government enforcement agencies.
We may also disclose personal information without your consent in any circumstance that is permitted or required by applicable law.
Disclosure to Third Parties of Non-Identifiable/Aggregated Information
We may share non-personally identifiable information (such as anonymous user usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with third parties to demonstrate the usage patterns for JLR Canada’s advertisements, content, functionality promotions and/or services on the Website and/or on third party websites.
User Account, Password, and Security
We use appropriate precautions, including physical, organizational and technological means, to keep the information that is disclosed to us secure. Personal information you provide to us is only available to persons within our organization who require it in order to carry out the purposes described to you. Personal information we collect is maintained with the source of the information in Jaguar Land Rover’s database, located in Ireland.
We cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties (including other users of the Website) that receive any of the information that is disclosed to us. The Website also links to a wide variety of other websites and the Website may contain advertisements of third parties. We are not and cannot be responsible for the privacy policies of those websites of third parties or how they treat information about their users.
For certain features available through the Website, we may require the use of encryption technologies provided for your protection and/or User Account. We use reasonable precautions to protect the privacy of your UserID, password and User Account information. You, however, are ultimately responsible for protecting your UserID, password and User Account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. You agree to: (a) immediately notify JLR Canada of any unauthorized use of your UserID, password and/or User Account, and/or any other breach of security; and (b) ensure that you exit from your User Account at the end of each session. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that information transmitted through the internet is secure, or that such transmissions are free from delay, interruption, interception or error.
Employment Opportunity Information Collection
Information From Children
Third Parties and Links
The Website may contain various links to other websites, including links to various third party service providers. JLR Canada is not and cannot be responsible for the privacy practices or the content of any of those other websites. Other than under agreements with certain reputable organizations and companies, and except for third party service providers whose services you voluntarily elect to utilize, we do not share any of the personal information that you provide to us with any of the websites to which the Website links, although we may share aggregate, non-personally identifiable data with those other websites. Please check with those websites in order to determine their privacy policies and your rights under them.
Each retailer operation is a separate legal entity, independent from JLR Canada. As such, each retailer has its own privacy practices and JLR Canada is not responsible for these privacy practices. We recommend that you review the privacy practices of the retailer with whom you are dealing to ensure that you understand their privacy practices and procedures.
European Union Users
Access and Correction
You have the right to withdraw your consent for us to collect, use and disclose your personal information. There are some uses from which you cannot opt-out, such as our use of your personal information in connection with your ownership status of a vehicle or vehicle recall (and similar) notification procedures, which are uses that are required by law. In other circumstances, if you withdraw consent, we will not be able to continue with a particular transaction. For example, opting out of the disclosure and use of your personal information as a prospective employee may prevent you from being hired as an employee by JLR Canada to the extent you are using this Website to apply for an open position.
If you withdraw consent, such withdrawal does not operate retroactively and may affect your ability to use our Services.
You may opt out of online behavioral advertising by following the instructions set forth above under the above section “Additional Ways That Information Is Collected,” subsection “Third Party Opt Out.” We may also provide opt out options within electronic marketing or other communications.
If you would like to withdraw consent, or if you have additional questions or comments of any kind, or if you see anything on the Website that you think is inappropriate or incorrect, please let us know by e-mail or by sending your comments or requests to:
75 Courtneypark Drive West, Unit 3
Mississauga, ON L5W 0E3
Attn: Customer Relations Centre – Web Site
© 2016 Jaguar Land Rover Canada ULC. All Rights Reserved.
EFFECTIVE AS OF: June 16, 2014
LAST UPDATED: December 31, 2016